A campaign which was led by Dr Luke Evans MP has its first major success as Morrisons launch ‘British’ section online.
In August 2023 Dr Luke Evans wrote an open letter to supermarket’s Chief Executives calling for them to highlight the very best of British produce by implementing a ‘Buy British’ section online.
Dean was pleased to co-sign the letter supported by 121 cross-Party MPs, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
This new section of the website, which groups together key British lines, can be found via the ‘Shop Groceries’ drop down menu on the morrisons.com homepage, with Morrisons saying they “intend to continue developing this section of the website and highlight new lines as they come into season and customer focus.
Dean applauds Morrisons for their leadership on this campaign and putting British producer's interests first.
